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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Free versus fee: the 'freemium' factor in Nigeria's newspapers' contents on the web
Author:Aliagan, Isiaka Zubair
Year:2016
Periodical:Journal of communication and media research (ISSN 2141-5277)
Volume:8
Issue:1
Pages:1-14
Language:English
Geographic term:Nigeria
Subjects:newspapers
websites
prices
marketing
Abstract:In search of a new and sustainable online business model, after several failed experiments, many newspapers adopted the 'freemium' principle. This model presupposes that free content attracts attention for the paid content. This study examines the online contents of newspapers in Nigeria in order to determine to what extent the newspapers have implemented the 'freemium principle', and what impact this has had on the contents of Nigerian newspapers' websites. Using the content analysis method, the study shows that 56% of the content of the newspapers' websites is offered free in tune with 'freemium', while 44% of the digital contents is charged for. Bibliogr., notes, sum. [ASC Leiden abstract]
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