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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:This may come as a surprise: how prior knowledge of information in a fear appeal is associated with message outcomes
Authors:Davis, BurtISNI
Jansen, CarelISNI
Year:2016
Periodical:Communicatio: South African journal for communication theory and research (ISSN 1753-5379)
Volume:42
Issue:3
Pages:398-421
Language:English
Geographic term:South Africa
Subjects:alcoholism
infectious diseases
communication
External link:https://doi.org/10.1080/02500167.2016.1209536
Abstract:Two related studies were performed aimed at finding if and how prior knowledge of threat and efficacy information in a fear appeal message is associated with message outcomes (attitude and behavioural intentions). The extended Parallel Process model (ePPm) (Witte 1992; 1998) served as theoretical framework for one study about a chlamydia fear appeal (n = 57) and another about an alcohol abuse fear appeal (n = 59). Findings from both studies suggest that prior knowledge of threat information is hardly relevant for readers' reactions to a fear appeal message. Prior knowledge of efficacy information, however, proved to play a more important role, most often in a positive way. Findings from both studies furthermore suggest that the ePPm may be incorrect in assuming that individual differences - in this case, in prior knowledge - may only affect fear appeal outcomes in an indirect way, that is through different perceptions of threat and efficacy. Bibliogr., notes, ref., sum. [Journal abstract]
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