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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:'I will not share my partner': the 'care of the self' in an HIV prevention campaign
Authors:Segopolo, Irene M.
Tomaselli, Keyan G.ISNI
Year:2017
Periodical:Journal of African Media Studies (ISSN 1751-7974)
Volume:9
Issue:1
Pages:91-111
Language:English
Geographic term:South Africa
Subjects:AIDS
posters
students
women's health
gender roles
Link:https://doi.org/10.1386/jams.9.1.91_1
Abstract:This article presents a textual examination and reception analysis of a HIV/AIDS poster used by the University of KwaZulu-Natal (South Africa) students during 2006-2009. It examines how discourses construct self-responsibility for sexual health among female students. Discourse analysis, language and visual strategies are applied to reveal gender stereotypes. The article argues that an alternative discourse of femininity is used centring on female power bordering on active participation through the use of the discursive self, in order to promote self-surveillance and individual agency. Bibliogr., notes, sum. [Journal abstract]
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