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| Title: | The structural organization of the Electronic Media Church |
| Author: | Akindele, F. |
| Year: | 1989 |
| Periodical: | Orita: Ibadan Journal of Religious Studies |
| Volume: | 21 |
| Issue: | 2 |
| Pages: | 93-103 |
| Language: | English |
| Geographic term: | Nigeria |
| Subjects: | sermons Baptist Church broadcasting |
| Abstract: | The poor socioeconomic situation in contemporary Nigeria has stimulated the need to move closer to God. The 'Electronic Media Church', a term used by the author to refer to the recently proliferated phenomenon of preaching on radio and television networks, is an offshoot of the Pentecostal, or prayer healing, Churches. This paper analyses the structure of Electronic Media Church worship and the communicative strategies of the preachers, using the theoretical approach proposed by J. Sinclair and M. Coulthard ('Towards an analysis of discourse', Oxford, 1975), and M. Coulthard and M.M. Montgomery ('Studies in discourse analysis', London, 1981). The electronic media sermon comprises a series of transactions, or 'obligatory semantic units of structure in a fixed order', viz. the opening or preliminary transaction (musical entertainment, announcement/greetings); the main transaction (message delivery); the pre-closing transaction (supplication); and the closing transaction (advertisement). Two main communicative strategies are used: non-linguistic (giving of testimonies, use of musical entertainment, manifestations of the efficacy of prayers) and linguistic (use of directives and rhetoric). The author concludes that the traditions of the Aladura/Pentecostal Church have been transferred to the Electronic Media Church. Ref. |