| Abstract: | Black business development in South Africa has been restricted by discriminatory legislation, regulation and custom for many years. By 1971, of almost 400 trading establishments in the Port Elizabeth black township, more than 80 percent were convenience outlets. Premises were small and gross turnover was meagre. During the 1970s black business struggled, stagnated and declined, and, by 1981, circumstances were much the same as ten years previously. Given these circumstances, the present investigation was designed to establish the nature, extent and experience of successful black entrepreneurship in Port Elizabeth. The study is based on in-depth interviews with forty-three participants whose common characteristics are that they are generally considered to have been successful and are relatively affluent. The interview period extended from October 1986 to April 1987. |