The marketing of cash crops: the multinational versus the parastatal solution

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Book

Title:	The marketing of cash crops: the multinational versus the parastatal solution
Author:	Carlsson, Jerker
Year:	1983
Pages:	33
Language:	English
Series:	Marketing boards in tropical Africa
City of publisher:	Leiden
Publisher:	African Studies Centre
Geographic terms:	Liberia Ghana
Subjects:	marketing boards multinational enterprises agricultural marketing
Abstract:	The role of foreign capital, and its contribution to the growth of local capital in the commercial agricultural sector is discussed through a comparative case study of the Firestone Plantations Company in Liberia and the Ghana Cocoa Marketing Board in Ghana. After presenting the basic structural features of the two respective industries, as well as the different private and public technical measures taken to support the farmers, the author deals with the marketing systems, and in particular the pricing policy of the marketing organisation and the consequences for the surplus available to local agricultural capital. In Liberia the marketing function is performed by a private, foreign company, while in Ghana the same function is undertaken by a parastatal body.