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 Periodical article |
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| Title: | The concept of marketing efficiency, applications and policy implications: a case of dairy marketing in Addis Ababa, Ethiopia |
| Author: | Mbogoh, S.G. |
| Year: | 1992 |
| Periodical: | Discovery and Innovation (ISSN 1015-079X) |
| Volume: | 4 |
| Issue: | 4 |
| Period: | December |
| Pages: | 85-95 |
| Language: | English |
| Notes: | biblio. refs., ills. |
| Geographic terms: | Ethiopia Northeast Africa |
| Subjects: | marketing milk Agriculture, Agronomy, Forestry Agricultural markets animal products animal husbandry |
| Abstract: | This paper on dairy marketing in Ethiopia evaluates the efficiency of the alternative systems through which dairy products are marketed in Addis Ababa and its immediate environs (i.e. the catchment area for fresh milk within a 130 km radius of Addis Ababa) and draws relevant policy implications. A number of partial efficiency criteria were developed. On the basis of these criteria the merits and demerits of the alternative marketing systems for liquid milk in Addis Ababa were assessed. The results of the study, for which research was done between 1984 and 1986, indicate that the rating of the performance of alternative marketing systems varies depending on the type of criterion used and that there is no single organizational structure for dairy marketing systems that can be said to be unique in terms of economic performance. Hence it is necessary to evaluate local conditions and establish appropriate marketing systems to accompany dairy development projects in different countries. A mix of private and government dairy marketing systems appears to perform better than government marketing systems alone. Private marketing systems often appear to perform better. Bibliogr., sum. in English and French. |
