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Periodical article | Leiden University catalogue | WorldCat |
Title: | Pricing Strategies and Policies of Small Urban Retailers in Calabar, Nigeria: A Research Note |
Author: | Etuk, Efiong J. |
Year: | 1984 |
Periodical: | African Urban Studies |
Issue: | 18 |
Period: | Spring |
Pages: | 77-79 |
Language: | English |
Geographic term: | Nigeria |
Subjects: | consumer prices retail trade Economics and Trade Urbanization and Migration Bibliography/Research |
Abstract: | As part of a larger work on the pricing strategies and policies of small retailers, the author interviewed 240 retailers randomly selected from a list of 510 identified from among other small-scale businesses in Calabar, Nigeria. Findings are reported under three main headings: characteristics of the sample, including sources and amount of start-up capital; pricing strategies and policies of sample firms; and basic business philosophy of the sample firms, for example, customer satisfaction, or profit maximization. The findings indicate a pressing need to organize short management courses for the development of small-scale business in Nigeria. Ref. |