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Title:Functional Communication Model for Family Planning Extension Services in Kenya
Author:Akong'a, Joshua
Periodical:Journal of Eastern African Research and Development
Geographic term:Kenya
Subjects:family planning
Family Planning and Contraception
Abstract:The aim of extension work, family planning included, is not simply to provide information to the target groups but to communicate, and if possible, to make the appropriate services available to them as efficiently and conveniently as possible for sustained rate of adoption. This paper makes a distinction between information provision on the one hand and communication on the other in an effort to identify the best communication model that can be adopted for family planning extension work in Kenya. It surveys the various communication models that have been found viable in other areas of extension work and how these can be deployed in the area of family planning. Then it evaluates the component parts in the process of communication of innovations: source, message, channel, receivers and effect. As far as family planning and control is concerned, surveys held in 1977-1978 and in 1984 have demonstrated that, although a large majority of women know of the various methods of contraception, only a minority use any form of contraception. Abstr., bibliogr., notes.