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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Rethinking Cultural Studies to Meet the Challenge of the Information Age in South Africa
Author:Louw, P. EricISNI
Year:1995
Periodical:Social Dynamics
Volume:21
Issue:1
Period:Winter
Pages:71-78
Language:English
Geographic term:South Africa
Subjects:information technology
mass communication
Ethnic and Race Relations
Bibliography/Research
Education and Oral Traditions
Development and Technology
External link:https://www.tandfonline.com/doi/abs/10.1080/02533959508458580
Abstract:A new mode of production - centred on information technology and instantaneous worldwide electronic communication - has become dominant in the era of transnational capitalism. The author argues that if South Africa's potential is to be realized, the country will need to be fully integrated into the global electronic grid of information. If the challenge to a post-Fordist information economy is accepted, South Africa needs to concern itself with producing a population able to operate within an 'information economy'. This requires 'critical' and 'aware' media producers and users which, in turn, requires a degree of coordination between media policy and education policy formulators. Contemporary cultural studies should grasp the opportunities offered by the flux of the postapartheid reconstruction of society to demonstrate that a left-popular democracy can be built by coopting the post-Fordist media technologies developed by multinational capitalism. The article is followed by a response by Debbie Budlender (p. 79-82), who argues that Louw's claim that by providing people with the capacity to use communications they will be able to make their demands more forcefully and successfully, testifies to a deeply urban-biased vision. Bibliogr., note, ref.
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