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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Promoting Non-Traditional Agricultural Exports in Madagascar: Impact of an Export Promotion Programme
Author:Holtzman, John S.
Periodical:African Rural and Urban Studies
Geographic term:Madagascar
Subjects:agricultural exports
agricultural products
Agriculture, Natural Resources and the Environment
Development and Technology
Economics and Trade
Abstract:This paper assesses the impact of Madagascar's nontraditional agricultural exports (NTAE) promotion programme - part of the Madagascar Agricultural Export Liberalization and Support Project (MAELSP) - from 1992 onward, with particular attention to the work done by the consultants of Abt Associates, a US-based consulting firm. The author describes the processes and strategies of promoting nontraditional exports and the catalytic role of agribusiness consultants; the organization of private exporters into trade associations; attendance by exporters at international trade association conventions, shows and seminars in order to increase the odds that deals are made; whetting the interest of prospective US and EU partners; the methodology of impact assessment; export performance for selected commodities (nontraditional spices, essential oils and medicinal plants) for the period 1988-1994; exports by destination as a measure of project impact; exporters' views on MAELSP inputs and impacts; impacts on employment and investment; and technical and management skill enhancement. The paper concludes that MAELSP is contributing to the reversal of Madagascar's poor economic performance through diversification into nontraditional agricultural exports. Bibliogr., notes.