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| Title: | Promoting Non-Traditional Agricultural Exports in Madagascar: Impact of an Export Promotion Programme |
| Author: | Holtzman, John S. |
| Year: | 1995 |
| Periodical: | African Rural and Urban Studies |
| Volume: | 2 |
| Issue: | 2-3 |
| Pages: | 143-178 |
| Language: | English |
| Geographic term: | Madagascar |
| Subjects: | agricultural exports agricultural products Agriculture, Natural Resources and the Environment Development and Technology Economics and Trade |
| Abstract: | This paper assesses the impact of Madagascar's nontraditional agricultural exports (NTAE) promotion programme - part of the Madagascar Agricultural Export Liberalization and Support Project (MAELSP) - from 1992 onward, with particular attention to the work done by the consultants of Abt Associates, a US-based consulting firm. The author describes the processes and strategies of promoting nontraditional exports and the catalytic role of agribusiness consultants; the organization of private exporters into trade associations; attendance by exporters at international trade association conventions, shows and seminars in order to increase the odds that deals are made; whetting the interest of prospective US and EU partners; the methodology of impact assessment; export performance for selected commodities (nontraditional spices, essential oils and medicinal plants) for the period 1988-1994; exports by destination as a measure of project impact; exporters' views on MAELSP inputs and impacts; impacts on employment and investment; and technical and management skill enhancement. The paper concludes that MAELSP is contributing to the reversal of Madagascar's poor economic performance through diversification into nontraditional agricultural exports. Bibliogr., notes. |