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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Indian Films and Nigerian Lovers: Media and the Creation of Parallel Modernities
Author:Larkin, Brian
Periodical:Africa: Journal of the International African Institute
Geographic term:Nigeria
Architecture and the Arts
Literature, Mass Media and the Press
Abstract:This article examines the popularity of Indian films among Hausa viewers in Nigeria. It argues that Indian films offer Hausa viewers a way of imaginatively engaging with forms of tradition different from their own at the same time as conceiving of a modernity that comes without the political and ideological significance of that of the West. After discussing reasons for the popularity of Indian films in a Hausa context, the author accounts for this imaginative investment of viewers by looking at narrative as a mode of social enquiry. Hausa youth explore the limits of accepted Hasua attitudes to love and sexuality through the narratives of Indian film and Hausa love stories ('soyya'), a pamphlet-type market literature, which emerged as recently as 1989. This exploration has occasioned intense public debate, as 'soyya' authors are accused of corrupting Hausa youth by borrowing foreign modes of love and sexual relations. The author argues that this controversy indexes wider concerns about the shape and direction of contemporary Nigerian culture. Bibliogr., notes, ref., sum. in English and French.