Polaroid's experiment in South Africa: enlightened engagement and the structure of apartheid

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Periodical article

Title:	Polaroid's experiment in South Africa: enlightened engagement and the structure of apartheid
Author:	Eckholm, E.P.
Year:	1972
Periodical:	Africa Today
Volume:	19
Issue:	2
Pages:	36-51
Language:	English
Geographic term:	South Africa
Subjects:	foreign enterprises apartheid
External link:	https://www.jstor.org/stable/4185232
Abstract:	In the face of rising pressure and publicity from anti-apartheid groups, many American businesses have intensified their efforts to justify their presence in South Africa. The Polaroid Corporation early 1971 announced a provisional experiment in promoting change in South Africa. This experiment typifies the newest and most sophisticated I trend among liberal businessmen and politicians trying to reconcile their hypothetical abhorrence of apartheid with the lucrative and ever rising American economic involvement in South Africa. What makes Polaroid's approach a hew departure is the Corporation's willingness to take overt steps designated to help Africans. Sections: The American Corporate presence in South Africa; South African law, labor and the American Corporation; Polaroid's experiment; Enlightened 1 engagement and the structure of Apartheid. Bibl., notes.