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Periodical article | Leiden University catalogue | WorldCat |
Title: | Export marketing strategies for economic development in Namibia |
Author: | Asombang, Wilfred W. |
Year: | 1980 |
Periodical: | SADEX |
Volume: | 2 |
Issue: | 6 |
Pages: | 1-24 |
Language: | English |
Geographic term: | Namibia |
Subjects: | market exports |
Abstract: | The export marketing strategies outlined in the present article are exploratory and deal essentially with organisational forms that may be considered in an independent Namibia and are certainly only illustrative. The basic aim of all four marketing strategies delineated would be to determine how best to secure profitable export markets Namibia's commodities with the objective of maximising returns from export-oriented investments and ensuring that the allocation of these returns from exports is based on macrosocial welfare considerations and distributive justice. Notes, tab. |