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| Title: | Boers, Bantu and Beer in South Africa: The First Decade of 'European Beer' in Apartheid South Africa: The State, the Brewers and the Drinking Public, 1962-72 |
| Author: | Mager, Anne K. |
| Year: | 1999 |
| Periodical: | The Journal of African History |
| Volume: | 40 |
| Issue: | 3 |
| Period: | November |
| Pages: | 367-388 |
| Language: | English |
| Geographic term: | South Africa |
| Subjects: | apartheid alcoholic beverages History and Exploration Peoples of Africa (Ethnic Groups) Ethnic and Race Relations Economics and Trade Politics and Government |
| External link: | https://www.jstor.org/stable/183619 |
| Abstract: | South Africa's Liquor Amendment Act of 1962 lifted controls on Africans as liquor consumers. This article deals with the first decade (1962-1972) of distribution of 'European liquor' to Africans in apartheid South Africa. It breaks with the control-resistance model and considers the postprohibition 'opportunity' for the State, liquor producers and African consumers and retailers. It shows that the revision of the liquor laws was initially motivated by the economic imperatives of the malt beer brewers, winemakers and distillers. Government monopoly in the distribution of liquor to Africans was perceived as a major potential source of revenue for urban apartheid. Opposition was met with scorn, and attempts by the liberal Cape Town city council to canvas African opinion in the townships under its administration were treated with derision. African demands for business opportunities in the retail liquor trade were ignored and local councils compelled to act as publicans. Nevertheless, the Nationalist regime failed to suppress African retailing in the liquor market. Rather, apartheid measures forced African retailing into the mould of illicit dealing and unregulated profiteering. Notes, ref., sum. |
