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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:The African retail market: opportunities and difficulties
Author:Msipa, C.G.
Year:1975
Periodical:Rhodesian Journal of Economics
Volume:9
Issue:1
Pages:15-20
Language:English
Geographic term:Zimbabwe
Subjects:Blacks
retail trade
consumer goods
Abstract:In the context of this paper, the African Retail Market refers to the demand for consumer goods by Africans in both the rural and urban areas of Rhodesia. It is also accepted that demand is a function of population growth, income and climatic conditions. These factors have a cumulative effect on the volume and quantity of goods demanded and they determine in varying degrees the value and potentiality of the African market. The author examines the participation of 6 million black people in the economic life of Rhodesia, by considering their purchasing power, their purchases and from whom they make the purchases. In this market the majority of consumers are in the low-income group, whose propensity to consume is higher than their propensity to save. Sections: The African market - African retailers - Key retail activities - the African market compared to total market - The rural market (Tribal Trust Lands - Sale of agricultural produce; sale of cattle and small stock; labour; lobola; handouts). Bibl., tables.
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