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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Projected Moralities, Engaged Anxieties: Northern Rhodesia's Reading Publics, 1953-1964
Author:Kallmann, DeborahISNI
Year:1999
Periodical:International Journal of African Historical Studies
Volume:32
Issue:1
Pages:71-117
Language:English
Geographic term:Zambia
Subjects:press
images
Literature, Mass Media and the Press
colonialism
History and Exploration
Women's Issues
mass media
Equality and Liberation
External link:https://www.jstor.org/stable/220806
Abstract:This essay is concerned with how textual projections of social moralities in a European newspaper produced in Ndola, Northern Rhodesia (Zambia), became the subject of 're-projections' and 'engagements' in two subsequent African newspapers. 'Projections' here are images and discourses that newspapers use to portray certain social ideals, particularly those within gender, class and race. The author focuses on projections found in women's pages, advertisements, letters to the editor, and advice columns. The newspapers used include 'The Northern News', a European newspaper produced from 1943 to 1965; 'The Northern Star', a Catholic African newspaper that ran for twenty months from 1963 to 1964; and the 'African Mail', a weekly African paper that ran from July 11, 1961, to February 20, 1962, and was continued as the 'Central African Mail' from February 27, 1962, to July 30, 1965. By highlighting the imagery around hygiene, domesticity, romance, and work, the author shows how using newspapers as evidence contributes to understanding the late colonial period in Northern Rhodesia, and brings insight to how men and women in the growing urban centres attempted to forge new social relationships. Notes, ref.
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