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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Provenance and the significance of propaganda cloth in Nigerian political party elections, 1954-1983
Author:Akinwunmi, Tunde M.
Periodical:African Notes: Bulletin of the Institute of African Studies, University of Ibadan
Geographic term:Nigeria
political parties
Abstract:This article deals with the evolution of propaganda cloth as a campaign device used by political parties in Nigeria since its introduction in 1954. In electoral politics, party cloth has been manipulated as a propaganda medium by candidates contesting presidential governorship and local constituency elections in order to influence voters and fashion a desired image for themselves. The dress fabrics show party symbols and reflect party-political ideologies. The wearers serve as a mobile propaganda tool. The article investigates the origins of this fabric and the political settings that have informed its conception and production, and suggests ways of improving on its propaganda messages with a view to creating a more acceptable political culture in Nigeria. The samples analysed are the propaganda cloths of Adegoke Adelabu's National Council of Nigeria and the Cameroons (NCNC) and the Action Group in 1954/1956; the 1979 postelection cloth with handshake design promoting unity; and Shehu Shagari's National Party of Nigeria (NPN) cloth and headscarf of 1983. Bibliogr., notes, ref.