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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Export Entry Decision and Organisational Characteristics of Textile and Clothing Export Firms: Analysis of Zimbabwean Firms
Author:Muranda, Zororo
Periodical:Zambezia (ISSN 0379-0622)
Notes:biblio. refs., ills.
Geographic terms:Zimbabwe
Southern Africa
textile industry
clothing industry
Development and Technology
Economics and Trade
Economics, Commerce
Export policy
free economic zones
Abstract:This article reports on an exploratory study of entry into the export market by a sample of 31 companies in the textile and clothing sector of Zimbabwe. It investigates the role of organizational characteristics in the determination of the export entry decision, and their influence in determining the level of export involvement. Ownership of most exporting firms is by private family companies. Most exporters have low export experience, as they entered exporting only in the late 1980s and early 1990s. The motive to enter exporting by textile and clothing manufacturers in Zimbabwe is strongly affected by four factors. These are: benefits associated with export incentives before the scheme was abandoned; the need to channel excess production capacity to profitable use; escaping from intensifying domestic competition mainly arising from imports; and the possibility of lucrative profits. Most exports target specific market niches through foreign agents and distributors. Over the years 1991 to 1996, exporters showed a strong shift toward increasing their involvement in export. Sustainability of this increase will depend on replacement of old technology. Bibliogr., note, sum.