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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Africa's Media Empire: Drum's Expansion to Nigeria
Authors:Fleming, Tyler
Falola, Toyin
Periodical:History in Africa
Geographic term:Nigeria
media history
Literature, Mass Media and the Press
History and Exploration
Abstract:In 1951, 'Drum', a magazine written for and by Africans, was established in South Africa by Robert Crisp and Jim Bailey under the title of 'African Drum'. 'Drum' enjoyed a great deal of success and is now recognized as having been a driving force in black South African culture and life throughout the 1950s and 1960s. 'Drum''s satellite projects throughout Africa were no less important. This paper examines both the successes and failures of one of these satellite projects, which started in late 1951, viz. 'Drum''s expansion into Nigeria, the most successful and profitable of all of the magazine's endeavours, although its existence was brief. By the 1970s the majority of the African continent had become firmly opposed to South Africa's apartheid regime. Bailey was seen as a white South African, exploiting African labour in order to produce profits. This, combined with resentment from Nigerian officials stemming back to the Biafran War, proved to be the downfall of the Jim Bailey-owned 'Drum' in Nigeria. Bailey was forced out of journalism in Nigeria and the Nigerian 'Drum' was sold to Nigerian owners. Notes, ref. [ASC Leiden abstract]