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| Title: | Modelling a traditional game as an agent in HIV/AIDS behaviour-change education and communication |
| Author: | Ogoye-Ndegwa, Charles |
| Year: | 2005 |
| Periodical: | African Journal of AIDS Research |
| Volume: | 4 |
| Issue: | 2 |
| Pages: | 91-98 |
| Language: | English |
| Geographic term: | Kenya |
| Subjects: | AIDS nonformal education Luo games teaching methods |
| External link: | https://www.tandfonline.com/doi/abs/10.2989/16085900509490347 |
| Abstract: | The level of HIV/AIDS awareness among the Luo of western Kenya is at its highest yet the epidemic continues unabated. While HIV/AIDS is locally recognized as an emergent deadly condition, people seem unconcerned. Deaths related to HIV/AIDS are often euphemistically explained in terms of tuberculosis, respiratory diseases, and 'thinning disease' or 'chira'. The situation is aggravated by gender-based cultural attitudes that are unfortunately predisposing to risk of HIV infection. This ethnographic study explores the potential to model cultural constructs such as traditional games as a means of health communication and agent of behaviour change. The gender undertones and implications for HIV/AIDS in the language of the game 'ajua' are significant in understanding community-specific HIV infection risk. Modelling this traditional game as an agent in HIV/AIDS behaviour-change education and communication allows for forging a socially and culturally compatible and enabling intervention mechanism. The study leads to the conclusion that behaviour-change education and communication in a complex cultural setting should be culture specific and internally derived. Significantly, cultural constructs like traditional games can provide 'rootedness' in terms of HIV/AIDS communication and intervention. Bibliogr., notes, sum. [Journal abstract] |
