Developing the fashion industry in Africa: the case of Johannesburg

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Periodical article

Title:	Developing the fashion industry in Africa: the case of Johannesburg
Author:	Rogerson, Christian M.
Year:	2006
Periodical:	Urban Forum
Volume:	17
Issue:	3
Pages:	215-240
Language:	English
Geographic term:	South Africa
Subjects:	clothing industry industrial development
External link:	https://link.springer.com/article/10.1007/s12132-006-0010-y
Abstract:	Since 1994, several new fashion producers have emerged in Johannesburg (South Africa) focused upon producing clothing for specialized markets by developing indigenous South African brands, some of which use traditional designs and others deploying contemporary African design. Amongst the most notable of these new brands are Loxion Kulca, Stoned Cherrie and Sun Goddess, all owned and built up by black South African entrepreneurs. This paper examines Johannesburg's emergence and planning as an international fashion centre. Furthermore, it examines the different trajectories of firm development and problems of fashion and design enterprises, including an analysis of the growth of the three new fashion brands mentioned and of the problems faced by young designers seeking to develop their own labels. The paper is based on enterprise case histories, a survey of 20 young designers, business and industry press research, and interviews with stakeholders in the planning of creative industries and the fashion economy of Johannesburg. Bibliogr. [ASC Leiden abstract]