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| Title: | Attitudes towards HIV/AIDS campaigns in Uasin Gishu District, Kenya |
| Authors: | Masese, Eric Rosana Mulwo, Abraham Kiprop  |
| Year: | 2005 |
| Periodical: | Mila: a Journal of the Institute of African Studies |
| Volume: | 6 |
| Pages: | 43-50 |
| Language: | English |
| Notes: | biblio. refs. |
| Geographic terms: | Kenya East Africa |
| Subjects: | teaching methods health education AIDS Medicine, Nutrition, Public Health AIDS (Disease)--Prevention HIV infections Uasin Gishu District (Kenya) |
| Abstract: | This paper examines audiences' attitudes towards HIV/AIDS educators and their campaign programmes in Uasin Gishu District, Kenya. Data was obtained through both observations and questionnaires administered to a sample of 238 male and female respondents between 15 and 55 years of age and selected using a multi-stage sampling technique. The study findings reveal that most respondents positively value the age, ethnic background and dressing style of the educators. On the other hand, most respondents have a negative attitude towards the language used by the educators as well as the audience composition present during the campaigns. With respect to the latter, most respondents favour an audience composed of age mates of the same gender. The paper recommends carrying out preliminary research prior to campaigns to establish the cultural value systems of the target audience. It also stresses the need for educators to enhance their relationship with their audience by being perceived to be credible, competent and trustworthy. There is also a need for continuous monitoring and evaluation to establish the audience's reactions in order to adjust the programmes to suit their needs without necessarily changing the HIV/AIDS messages. Bibliogr., sum. [Journal abstract] |