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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:The Maasai's New Clothes: A Developmentalist Modernity and its Exclusions
Author:Schneider, Leander
Year:2006
Periodical:Africa Today
Volume:53
Issue:1
Period:Fall
Pages:101-131
Language:English
Geographic term:Tanzania
Subjects:Maasai
clothing
modernization
public opinion
Peoples of Africa (Ethnic Groups)
History and Exploration
Ethnic and Race Relations
Politics and Government
Development and Technology
External link:http://muse.jhu.edu/journals/africa_today/v053/53.1schneider.pdf
Abstract:'Operation Dress-Up', a late 1960s campaign initiated by the Tanzanian State to induce the Maasai to abandon their traditional mode of dress, opens a window on a specific articulation in its historical context of 'development'. This analysis draws on articles, letters to the editor, and politicians' statements printed in the Tanzanian press to portray how sections of Tanzanian society thought about the Maasai, development, tradition, modernity, and the nation. The article shows how, under the banner of 'development', cast as value-neutral and nonpartisan, Operation Dress-Up pursued what must always be a particular and therefore partisan vision of 'modern man'. Special attention is paid to how the discourses through which the campaign was articulated rendered disagreement with its goals hard to imagine, and even harder to recognize as legitimate. Bibliogr., notes, ref., sum. [Journal abstract]
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