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Periodical article | Leiden University catalogue | WorldCat |
Title: | Projecting a positive image of public libraries in Nigeria through public relations |
Author: | Opara, Umunna N. |
Year: | 2006 |
Periodical: | African Journal of Library, Archives and Information Science |
Volume: | 16 |
Issue: | 2 |
Pages: | 129-135 |
Language: | English |
Geographic term: | Nigeria |
Subjects: | public libraries marketing |
Abstract: | This paper examines the image of the public library in Nigeria in its early stages of development (1950s to late 1970s), and in its current state. It comes to the conclusion that the public library does not enjoy the goodwill of either the government or the population. The paper therefore advocates public relations as a management strategy by which the library can be steered away from its present state of near-neglect onto a course of growth and development. Certain public relations techniques like marketing, publicity, lobbying, friends of the library group, etc. are suggested. The paper recommends that public relations practice should be embraced by public libraries in Nigeria, and that library and information science schools in the country should start teaching public relations courses to their students. Bibliogr., sum. [Journal abstract] |