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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:The discourse of lending aid on small-scale development project websites: Dutch depreciatory diminutives
Author:Juffermans, KasperISNI
Periodical:Language Matters: Studies in the Languages of Africa
Geographic terms:Gambia
Subjects:private aid
language usage
Abstract:This article offers an analysis of the use of language on the websites of Dutch and Flemish small-scale development organizations active in The Gambia. The scope of this research is the websites of 66 organizations found through the hyperlink page http://gambia-hulporganisaties.startpagina.nl. The texts on the websites form a small corpus of around 375,000 words. Methodologically, a discourse-analytical perspective is assumed, heuristically assisted by corpus linguistic software. Thus, the texts are analysed simultaneously from a macro and micro-level: large-scale lexical patterns are combined with smaller-scale, contextualized, individual chunks of text. After a brief outline of the projects' roots in tourism through self-reported histories of involvement and a cursory review of the literature on meanings and functions of diminutives in Dutch and other languages, the role of diminutives in the representation of the Third-World Other is explored. It is argued that diminutives in this context are used in an ambivalent way: diminutives express a sense of sympathy and at the same time reveal a derogative tone in descriptions of the Gambian side of the projects. App., bibliogr., notes, sum. [Journal abstract]