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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Cellular technology as a business support tool in the micro economy: indicators from a Johannesburg case study
Author:Timcke, ScottISNI
Year:2009
Periodical:Africanus
Volume:39
Issue:1
Pages:80-90
Language:English
Geographic term:South Africa
Subjects:telecommunications
market vendors
Abstract:This paper investigates the penetration and use of cellular phone technology (CT) as a business support tool by subsistence to low-income urban micro traders in three areas of Johannesburg, South Africa, where fieldwork was carried out in 2007. It also looks at the social factors contributing to the differentiation and success with CT as a business support tool. It appears that, while cellular ownership figures are high, less than 20 percent of owners use their cell phones for business support. Four main factors are decisive for the use of CT for business activities, viz. length of ownership; trust (traders require physical contact to confirm business activities); the extent of social networks; and the type of trade. Bibliogr., notes, ref., sum. [ASC Leiden abstract]
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