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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:'Voice and Vision': the Federation of Rhodesia and Nyasaland's public relations campaign in Britain: 1960-1963
Author:Cohen, AndrewISNI
Year:2009
Periodical:Historia: amptelike orgaan (ISSN 0018-229X)
Volume:54
Issue:2
Pages:113-132
Language:English
Geographic terms:Malawi
Rhodesia and Nyasaland
Zambia
Zimbabwe
Great Britain
Subjects:propaganda
images
federalism
1960-1969
Abstract:By the late 1950s, the future prospects of the Federation of Rhodesia and Nyasaland were increasingly portrayed in a pessimistic light in the British press. The federal government chose to counter this coverage by undertaking a comprehensive public relations campaign in the United Kingdom. This article examines their decision to hire the London public relations company, 'Voice and Vision', and this company's subsequent attempts to rehabilitate the federal image between 1960 and 1963. It is argued that although the campaign achieved limited success in some quarters, it revealed that the federal government had misunderstood British politics, and did not grasp the erosion of the ties that might previously have secured the Federation's future in British public sympathy only ten years earlier. Notes, ref., sum. in Afrikaans and English. [Journal abstract]
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