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Book chapter | Leiden University catalogue | WorldCat |
Title: | Marriage, commodification and the romantic ethic in Botswana |
Author: | Dijk, Rijk van |
Book title: | Markets of well-being: navigating health and healing in Africa |
Year: | 2010 |
Pages: | 282-305 |
Language: | English |
Geographic term: | Botswana |
Subjects: | marriage rites sexuality Pentecostalism |
Abstract: | The promotion of marriage in Botswana as a social panacea against AIDS has run into a new difficulty: the increased commodification of weddings. This chapter demonstrates that while Christians in Botswana, particularly Pentecostals, are promoting marriage, they are also promoting a middle-class style of glamorous weddings. Whereas marriage is seen as a road to healing the social order and rescuing society, the trajectory of social health has become a highly commoditized market. This is leading to a rise in conspicuous consumptive patterns in Botswana today. This chapter examines how patterns of commodification of marriage are affecting social institutions, making the fight against AIDS part of the overall rise in consumptive patterns. Bibliogr., notes, ref., sum. [Book abstract, edited] |