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Book chapter Book chapter Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Marriage, commodification and the romantic ethic in Botswana
Author:Dijk, Rijk vanISNI
Book title:Markets of well-being: navigating health and healing in Africa
Geographic term:Botswana
Subjects:marriage rites
Abstract:The promotion of marriage in Botswana as a social panacea against AIDS has run into a new difficulty: the increased commodification of weddings. This chapter demonstrates that while Christians in Botswana, particularly Pentecostals, are promoting marriage, they are also promoting a middle-class style of glamorous weddings. Whereas marriage is seen as a road to healing the social order and rescuing society, the trajectory of social health has become a highly commoditized market. This is leading to a rise in conspicuous consumptive patterns in Botswana today. This chapter examines how patterns of commodification of marriage are affecting social institutions, making the fight against AIDS part of the overall rise in consumptive patterns. Bibliogr., notes, ref., sum. [Book abstract, edited]