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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Creative/cultural industries financing in Africa: a Tanzanian film value chain study
Authors:Mhando, Martin R.ISNI
Kipeja, LaurianISNI
Periodical:Journal of African Cinemas (ISSN 1754-923X)
Geographic term:Tanzania
Abstract:This article questions the economic models used to finance cultural industries, notably the film industry, in Africa. In recent years there have been significant changes in the structural characteristics of film market systems against the background of globalization and integration of African film suppliers into the global market. These have included changing market relationships and market structures from production through to retail. Focusing on the film market in Tanzania, the article shows that the Tanzanian film industry faces numerous barriers to local and global market participation, including lack of production facilities, poor market organization, inadequate rules and regulations, limited understanding of global markets, the problem of language, and lack of bargaining power and commercial relationships. Hence, the majority of local film-makers and producers are isolated and left to operate in marginal economic areas such as micro and informal enterprises. Their problems are magnified by the lack of access to networks that can help them compete in the global film business. The article uses Porter's Five Forces Model to analyse the competitive forces that control the Tanzanian film market and identify the resources needed for its success. Bibliogr., notes, ref., sum. [Journal abstract, edited]