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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Media accountability and political interest in East Africa
Author:Kalyango (Jr), YusufISNI
Periodical:Ecquid Novi: African Journalism Studies (ISSN 0256-0054)
Geographic term:East Africa
Subjects:mass media
External link:https://www.tandfonline.com/doi/abs/10.1080/02560054.2010.9653409
Abstract:This study assesses the relationship between media accountability and political interest in East Africa, accounting for audience characteristics such as education and social status. Given the challenges to press freedom in East Africa, the focus of the research was on how citizens evaluate the media in the exercise of professional and public accountability, as well as being impartial providers of political news. Results were drawn from a stratified multistage cluster sample of 1395 citizens living in 15 regions of Kenya, Tanzania, and Uganda. The research question was whether privately owned media were perceived as exercising responsible conduct and enhancing political interest both within and across all 15 regions still engulfed in ethno-political sectarianism. Hierarchical linear modelling results showed that social status was not a significant predictor at all levels of the analysis. It also showed that media accountability enhanced political interest, particularly when education was accounted for at the individual level and across all regions. Bibliogr., sum. [Journal abstract]