Fashion and family business entrepreneurs: Jaff and Company, 1931-1980

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Periodical article

Title:	Fashion and family business entrepreneurs: Jaff and Company, 1931-1980
Author:	Santos, Hanlie dos
Year:	2009
Periodical:	New contree: a journal of historical and human sciences for Southern Africa
Issue:	58
Pages:	107-129
Language:	English
Geographic term:	South Africa
Subjects:	clothing industry entrepreneurs
Abstract:	This article examines the establishment and rapid expansion of Jaff and Company, first established in 1931 on the Witwatersrand, which developed into a family business during prosperous times for the clothing industry in South Africa. Three aspects are addressed. The first offers a background to the environment, for the period 1930-1960, in which Jaff and Company was established, focusing on the economic and political climate, as well as the development of ladies' fashion production. The second aspect reflects on the company's development over the period 1931 to 1980, specifically on the company's expansion, with the workforce increasing to around 2300 in 1981, its capital growth, as well as product range and supply market. The third aspect is a reflection on Jaff and Company as a family business and on Sam Jaff the entrepreneur and business community leader. Notes, ref., sum. in Afrikaans. [ASC Leiden abstract]