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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Journalists' perceptions of 'the audience' and the logics of participatory development/communication: a contributory note
Author:Ngomba, TekeISNI
Year:2011
Periodical:Ecquid Novi: African Journalism Studies (ISSN 0256-0054)
Volume:32
Issue:1
Pages:4-24
Language:English
Geographic term:Cameroon
Subjects:communication
journalists
audiences
community participation
mass media
development
External link:https://www.tandfonline.com/doi/abs/10.1080/02560054.2011.545560
Abstract:This article furthers the discussion on the role of mediated communication in participatory development by critically examining the perception of audiences on the part of some journalists in Cameroon, and how these relate to the central logics of participatory development and participatory communication. It is argued that both theoretically and empirically, to appropriately understand and outline the role of mediated communication in participatory development, scholarship in these fields needs to be extended principally by going multidisciplinary and beyond the examination of the 'technical' possibilities of participation offered by the media, to critically interrogate the conception of 'the audience' by communicators. This, it is argued, presents an opportunity to give valuable insights into the extent to which mediated communication can contribute to, or forestall, participatory development. App., bibliogr., sum. [Journal abstract]
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