Go to AfricaBib home

Go to AfricaBib home AfricaBib Go to database home

bibliographic database
Previous page New search

The free AfricaBib App for Android is available here

Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Product labeling and sociocultural values of Nigerian consumers
Author:Omotosho, Babatunde JoshuaISNI
Periodical:African and Asian Studies (ISSN 1569-2094)
Geographic term:Nigeria
Subjects:consumer goods
language usage
External link:https://doi.org/10.1163/156921011X587004
Abstract:This paper examines the development of product labels in Nigeria. It highlights the successes and developments in product labelling, i.e. the information provided to consumers about a product at the point of sale, such as size and composition of the product, place of production, name of the manufacturer or trademark. The paper critically analyses the approaches adopted in labelling, especially in relation to Nigerian culture and traditions. This is because product labels in this country are still mostly communicated in foreign languages and without a proper consideration of Nigerian norms, culture and values regarding communication. The paper therefore recommends ways by which regulatory agencies can promote their aims from an African or Nigerian perspective. Bibliogr., sum. [Journal abstract, edited]