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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Religion and rebranding in Nigeria: towards an alternative consciousness
Author:Igboin, Benson Ohihon
Year:2010
Periodical:Orita: Ibadan Journal of Religious Studies (ISSN 0030-5596)
Volume:42
Issue:1
Pages:66-88
Language:English
Geographic term:Nigeria
Subjects:ethics
governance
images
national identity
Christianity
Abstract:Nigeria's image invokes negative responses from outsiders as well as citizens. This situation incited a rebranding campaign. The present paper argues that this campaign is not only cosmetic, but also dead in achievement. This is the springboard for a critical alternative consciousness. The paper utilizes analytical and moral paradigms to arrive at the conclusion that the rebranding campaign itself should be rebranded, or an outright alternative be embraced through the reinvention of shame culture, the resurgence of prophetic pragmatism, or a revolution at personal and corporate levels. But the question is: can Nigeria afford the cost of the latter? Ref., sum. [Journal abstract, edited]
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