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Periodical article | Leiden University catalogue | WorldCat |
Title: | Multilingualism and hip hop consumption in Nigeria: accounting for the local acceptance of a global phenomenon |
Author: | Liadi, Olusegun Fariudeen |
Year: | 2012 |
Periodical: | Africa Spectrum (ISSN 0002-0397) |
Volume: | 47 |
Issue: | 1 |
Pages: | 3-19 |
Language: | English |
Geographic term: | Nigeria |
Subjects: | popular music multilingualism |
External link: | https://journals.sub.uni-hamburg.de/giga/afsp/article/view/518 |
Abstract: | Hip hop music has enjoyed global popularity and patronage on a level that has transcended that of most other music genres. The Nigerian version of hip hop music has been overwhelmingly accepted by youth in the country irrespective of class, religion and social status. However, there is some speculation as to what factors are responsible for the recent sudden boom in the popular consumption of this genre among Nigerian youth, since hip hop has already been a feature of the musical landscape in Nigeria since the 1980s. On the basis of qualitative data, thirty in-depth interviews with hip hop fans and six key informant interviews with club DJs, this study establishes the centrality of multilingualism as a primary reason for the widespread acceptance of hip hop among Nigerian youth. Especially the appropriation of various Nigerian local languages in hip hop is seen as a major factor in its unprecedented success. Bibliogr., sum. in English and German. [Journal abstract, edited] |