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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Made, laid and paid: photographic masculinities in a black men's magazine
Author:Viljoen, Stella
Year:2012
Periodical:Critical Arts: A Journal of Media Studies (ISSN 0256-0046)
Volume:26
Issue:5
Pages:648-670
Language:English
Geographic term:South Africa
Subjects:periodicals
masculinity
Blacks
photography
stereotypes
Link:https://www.tandfonline.com/doi/pdf/10.1080/02560046.2012.744721
Abstract:Glossy men's magazines are frequently vilified for their overt visualizing of gender stereotypes. This article argues that as a niche publication, founded by and targeted at upwardly mobile black men during the early stages of democracy in South Africa, the aspirational photographs of black men in BL!NK magazine are a justified form of visual short-hand. Although the photographic representation of black masculinity is entangled in stereotypes associated with (white) Western, hetero-normative manhood, the images offer just enough differentiation from the norm that they may be deemed seditious within the particular historical context. The article comprises an analysis of the photographs of black men in one sample issue of BL!NK and thereby positions this magazine as an archive of South African identities that both endorsed and challenged staid gender tropes. By naming, analysing and historically situating three specific photographic typologies of black manhood typically found in BL!NK, the author hopes to underscore the importance of such niche publications as points of intersection between global and vernacular culture, and powerful platforms for the visceral trying on of new selves. Bibliogr., notes, ref., sum. [Journal abstract]
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