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Periodical issue Periodical issue Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Special issue: Language in the South African media
Editor:Milani, TommasoISNI
Periodical:Language Matters: Studies in the Languages of Africa (ISSN 1022-8195)
City of publisher:Oxford
Geographic term:South Africa
social media
language usage
Afrikaans language
Abstract:This special issue of 'Language Matters' aims to (re)cast South Africa as an important location for the analysis of linguistic practices in the media. The five contributions engage with one or more of the following issues: 1) the investigation of languages as codes through which media representation works; 2) the analysis of the function and values of media multilingualism; and 3) the study of mediated language debates. Marthinus Conradie's article on 'reason and tickle' strategies in advertising, Carla Els's work on xenophobia in the newspaper the 'Daily Sun', and Angélique van Niekerk and Alfred Jenkinson's examination of gender and sexuality in print commercials illustrate how language works as a tool for the (re)production of particular identities and representations. Zannie Bock's investigation of cyber chats on the South African phone application MXit highlights the linguistic creativity present in those texts, but also illustrates how such creativity is crucial for the creation of 'intimacy' among the chat participants. Finally, Mooniq Shaikjee and Tommaso Milani's analysis of a blog post and the ensuing debate around the role of Afrikaans in South African schools demonstrates how discourses about Afrikaans are not about language alone, but also function as proxy for concerns about cultural diversity, race and State versus group responsibility with regard to 'minority' issues. Bibliogr., notes, sum. [ASC Leiden abstract]