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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Sociologies of voice and language - radio broadcasting and the ethnic imperative
Author:Mhlanga, BrilliantISNI
Periodical:Journal of African Media Studies (ISSN 1751-7974)
Geographic term:South Africa
ethnic identity
Abstract:This article places ethnic radio stations in South Africa within the discourse of sociologies of voice and language using Munghana Lonene FM (ML FM) as a case study. The research was informed by a situated qualitative trajectory in which radio presenters and the radio station staff were interviewed. Radio broadcasting as a mass medium possesses the advantage of exploiting the sound, which uses voice and language to construct cultural symbols that create meanings. The article argues that the conversational approach used by ML FM of mixing music and talk in Tsonga encourages the creation of a form of 'we' feeling that translates into notions of ownership and belonging and empowerment. Local content usage in programming and music for the Tsonga as an ethnic group projects ML FM as the voice of the Tsonga people. Through different programmes, social meanings, symbols, world views and lifeworlds are created. ML FM can be seen as the conduit for the eschatologies of liberation and social transformation. Bibliogr., notes, ref., sum. [Journal abstract, edited]