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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:The Nigerian press and the challenge of private newspaper ownership: a study of the 'Nigerian Tribune', 1949 - 2009
Authors:Adesoji, Abimbola OmotayoISNI
Alimi, ShinaISNI
Periodical:Journal of African Media Studies (ISSN 1751-7974)
Geographic term:Nigeria
Abstract:Beyond playing its major role of informing, educating and entertaining, the press in different contexts, cultures and dispensations remains a major propaganda tool, and hence its use and abuse by proprietors, political and government elites, and people of influence in society. As the oldest surviving privately owned newspaper in Nigeria, the 'Nigerian Tribune' (NT) provides a classic example of how newspapers come to serve a common cause while at the same time projecting the personal ambitions and interests of their founders. This article examines the challenges of private newspaper ownership in Nigeria using the NT as a case study. The article is situated within the context of theories on the political economy of the media with emphasis on the propaganda model. It argues that in spite of NT's contribution to the nationalist struggle and the process of nation-building, the newspaper was a potent political weapon in the hands of its owner. The use to which it was put by the successor-owner lends further credence to this claim. The article concludes that among other factors, a combination of dynamism and ideologically driven partisanship is needed to sustain newspapers and improve their effectiveness Bibliogr., notes, ref., sum. [Journal abstract]