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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Using narrative communication in a mass-produced youth magazine as an HIV prevention intervention
Author:Etkin, EstherISNI
Year:2013
Periodical:Journal of African Media Studies (ISSN 1751-7974)
Volume:5
Issue:1
Pages:3-17
Language:English
Geographic term:South Africa
Subjects:periodicals
AIDS
health education
youth
Abstract:With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Narrative communication in the form of autobiographical and role model stories in loveLife's youth magazine, UNCUT, provides an effective mechanism not only for disseminating young people's experiences of the individual, social and cultural determinants driving the HIV epidemic in South Africa at scale, but also for young people to learn from their experiences through role modelling and identification so they can better negotiate these determinants in their own lives. Bibliogr., notes, sum. [Journal abstract]
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