Rescuing African bodies: celebrities, consumerism and neoliberal humanitarianism

bibliographic database
Line

Periodical article

Title:	Rescuing African bodies: celebrities, consumerism and neoliberal humanitarianism
Author:	Daley, Patricia
Year:	2013
Periodical:	Review of African Political Economy (ISSN 0305-6244)
Volume:	40
Issue:	137
Pages:	375-393
Language:	English
Geographic term:	Africa
Subjects:	humanitarian assistance Western countries artists consumption
External link:	https://www.tandfonline.com/doi/abs/10.1080/03056244.2013.816944
Abstract:	This article examines the role of Western celebrities as part of new networks in the increasing commodification of humanitarianism in Africa. It explores the relationship between celebrities as neoliberal subjectivities and their shaping of ethical consumerism and humanitarian interventions. Using various case studies (Product RED, 50 Cent's SK drink, Save Darfur Campaign [United to End Genocide], Kony2012, Raise Hope for the Congo and the Eastern Congo Initiative), the article considers how celebrities frame humanitarian crises for public consumption, their link to accumulation by dispossession, and their impact on African agency and on international solidarity against corporate exploitation. Bibliogr., notes, ref., sum. in English and French. [Journal abstract]