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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Will the social media lenses be the framework for sustainable development in rural Nigeria?
Authors:Madu, Robert
Moguluwa, Shedrack Chinwuba
Periodical:Journal of African Media Studies (ISSN 1751-7974)
Geographic term:Nigeria
Subjects:social media
sustainable development
social change
Abstract:Nigeria's greatest development obstacle in the twenty-first century is entrenched in the low level of sustainability in most areas of human endeavour, resulting in a damaged economy and a looming lack of development despite the nation's vast and abundant resources, both human and natural. Nigeria has the enormous capacity of moving from a developing country to a developed State. However, the lack of some basic elements together with vices termed 'Nigerian factors' have eaten deeply into the nation's institutional fabric and denied it the opportunity to transform. Academics, development experts and policy-makers have searched for the right mix of technology, methodology, easy-to-use and understandable scientific elements and infrastructure that would suit the nation's peculiar circumstances in order to meet its developmental needs. This situation calls for an adaptation of social media and the adjustment of its weaknesses to aptly blend with the forces of innovation. Concerted efforts are required of the Nigerian government and its agencies to awaken the consciousness of the citizenry to the integration of social media culture into the mainstream of Nigerian culture so as to produce positive changes that are evidence of sustainability. Bibliogr., sum. [Journal abstract]