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Title: | The political economic history of the introduction of television in Kenya |
Author: | King'ara, George Ngugi |
Year: | 2014 |
Periodical: | Ecquid novi: African journalism studies (ISSN 1942-0773) |
Volume: | 35 |
Issue: | 3 |
Pages: | 73-86 |
Language: | English |
Geographic term: | Kenya |
Subjects: | broadcasting television media history |
External link: | https://www.tandfonline.com/doi/abs/10.1080/02560054.2014.955866 |
Abstract: | This article explores the factors surrounding the introduction of television broadcasting in Kenya, and those issues that have historically instigated how television producers in Kenyan television conceptualise audiences. It highlights that the political economic legacy of the beginnings of broadcasting in Kenya continues to influence the processes involved in the production of television programmes, and therefore how producers view the audiences of these programmes. Bibliogr., notes, ref., sum. [Journal abstract] |