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| Title: | Praiseworthy values in President Hifikepunye Pohamba's epideictic speech marking Namibia's 20th anniversary of independence |
| Authors: | Kangira, Jairos Mungenga, Jemima Ndahambelela |
| Year: | 2012 |
| Periodical: | Journal for Studies in Humanities and Social Sciences (ISSN 2026-7215) |
| Volume: | 1 |
| Issue: | 1 |
| Pages: | 109-116 |
| Language: | English |
| Geographic term: | Namibia |
| Subjects: | heads of State speeches political songs 2010 |
| About person: | Hifikepunye L. Pohamba |
| Abstract: | This paper provides a rhetorical analysis of President Hifikepunye Pohamba's inaugural speech which he delivered when sworn in for his second term of office on 21 March 2010, the 20th anniversary of Namibia's Independence. In their analysis the authors unravel the praiseworthy values contained in the speech and look at the unsaid or implied messages which are labelled subtleties. By using carefully chosen words and phrases, Pohamba's speech promoted democracy, peace, unity, dignity, accountability, transparency, honesty, patriotism and the rule of law in a nation of diverse cultures. As is the practice in speech communication, Pohamba used Aristotle's three modes of persuasion, namely, pathos, ethos and logos. Speakers employ identification and consubstantiality in order to influence the audience to view things the way they see them. The authors also demonstrate that a speech never comes in isolation or alone; the speaker traced the past and present, and gave a glimpse of the future of the country. Throughout the speech a pious President could be seen who subscribes to the democratic value of turn-taking of the Presidency as he openly stated that this was his second and last term as President of the Republic of Namibia. App., bibliogr., sum. [Journal abstract] |