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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Does mass media communication support HIV/AIDS prevention campaigns among the youth in Oshana Region, northern Namibia?
Authors:Shikongo, Regina
Mchombu, Kingo
Year:2012
Periodical:Journal for Studies in Humanities and Social Sciences (ISSN 2026-7215)
Volume:1
Issue:2
Pages:153-166
Language:English
Geographic term:Namibia
Subjects:AIDS
youth
sexuality
contraception
attitudes
health education
mass media
Abstract:A survey was conducted among in-school youth and out-of-school youth in Oshana region, northern Namibia, to explore the impact of mass media communication aimed at HIV/AIDS prevention. The respondents (drawn from 9 secondary and 26 combined schools and 6 youth organizations) indicated that mass media campaigns were available in the region disseminating information to the youth. The majority in both sets of youth groups were sexually active, had sexual partners and received behaviour change information mainly through mass media (radio, television and printed materials) regularly. Some youths could 'definitely' discuss and negotiate condom use with their sexual partners. Such youths had the ability to think critically, negotiate issues affecting their lives, communicate with their partners and make informed decisions. However, others indicated that they could not force their sexual partners to use condoms and avoid or refuse unprotected sex. These youths need to learn communication and negotiation skills to be able to manage change in their social and sexual behaviours. In conclusion, the authors recommend that the conventional one-way educational approach to deliver information to the public, including the youth, be replaced by a more interactive, dialogical approach to improve campaign effectiveness. Bibliogr., sum. [ASC Leiden abstract]
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