Go to AfricaBib home

Go to AfricaBib home Africana Periodical Literature Go to database home

bibliographic database

Line
Previous page New search

The free AfricaBib App for Android is available here

Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Africa's intoxicating beer markets
Author:Hesse, Brian J.ISNI
Year:2015
Periodical:African Studies Review (ISSN 1555-2462)
Volume:58
Issue:1
Pages:91-111
Language:English
Geographic term:Africa
Subjects:beer
industry
marketing
multinational enterprises
neocolonialism
Link:https://doi.org/10.1017/asr.2015.5
Abstract:African beer markets are increasingly being commercialized. Select brewers are going to extraordinary lengths to attract new customers on the continent. Economic and business 'life cycle' models usually indicate that this can only go on for a finite period, that industries, companies, and products, just like organisms, must move through stages of emergence and maturity to inevitable decline. Such expectations may be too rigid in the African context. Such are the continent's dynamic economic and social realities that commercial brewers, and especially a handful of multinational corporations, look capable of staving off decline - an intoxicating prospect for them indeed. Bibliogr., notes, ref., sum. in English and French. [Journal abstract]
Views

Cover