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Periodical article | Leiden University catalogue | WorldCat |
Title: | The proof is in the pudding: (re)considering the excellence of activism in the South African mining industry |
Author: | Greeff, Wilhelmina J. |
Year: | 2015 |
Periodical: | Communicatio: South African journal for communication theory and research (ISSN 1753-5379) |
Volume: | 41 |
Issue: | 2 |
Pages: | 220-237 |
Language: | English |
Geographic term: | South Africa |
Subjects: | mining labour conflicts communication |
External link: | https://doi.org/10.1080/02500167.2015.1054852 |
Abstract: | One of the greatest changes organisations in South Africa experienced through the country's democratisation is the introduction of 'legitimate' activism in organisational settings. Organisational communication literature stresses the positive impact activism could have on organisations by 'pushing' them beyond equilibrium to a state of dynamic equilibrium, mediated through strategic and effectual communication. This view, the author argues, is fouled by occurrences such as those at Marikana, and concomitant strikes in the country's platinum industry, which have held the economy 'captive' in various ways. The article aims to explore activism in the mining industry of South Africa, specifically from the vantage points of industry heads. The article offers six considerations in applying the aspect of excellence and 'positive activism' within organisations in South Africa's mining industry. Bibliogr., sum. [Journal abstract, edited] |