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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:MDGs in Nigeria, communication and the media
Authors:Udoakah, Nkereuwem
Negrine, RalphISNI
Periodical:Journal of African Media Studies (ISSN 1751-7974)
Geographic term:Nigeria
Subjects:mass communication
development planning
government policy
External link:http://www.ingentaconnect.com/content/intellect/jams/2014/00000006/00000002/art00002
Abstract:This article looks at the African perspective of the Millennium Development Goals (MDGs) and examines Nigeria's communication strategy for its implementation. The article examines the extent to which the media have been mobilized or motivated to be partners in the MDGs campaign. Also, it tries to bring to the fore how the citizens have been carried along in the campaign and what roles (if any) they have been made to play. It was found that, because government media dominate the Nigerian media environment, a paternalistic relationship seems to be the expectation of the MDGs' implementers in their dealings with the media. That is, the MDGs' implementers tend to expect the media to go after them rather than them looking for the media. Besides, the MDGs' implementers expect the Federal Ministry of Information and the National Orientation Agency to handle the publicity of the programmes for them. The result is that the MDGs' campaign roadmap, has not been implemented and the campaign lacks design and strategies. Bibliogr., sum. [Journal abstract, edited]