Nollywood online: between the individual consumption and communal reception of Nigerian films among African diaspora

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Periodical article

Title:	Nollywood online: between the individual consumption and communal reception of Nigerian films among African diaspora
Editor:	Dekie, Afra
Year:	2015
Periodical:	Journal of African Media Studies (ISSN 1751-7974)
Volume:	7
Issue:	3
Pages:	301-314
Language:	English
Geographic terms:	Nigeria Ghana Cameroon Belgium
Subjects:	Nollywood audiences Internet diasporas
External link:	http://www.ingentaconnect.com/content/intellect/jams/2015/00000007/00000003/art00004
Abstract:	Various video-on-demand (VOD) platforms streaming Nigerian films have popped up on the Internet since 2011. These VOD platforms facilitate the consumption of Nigerian films among African diaspora. Despite an increasing academic interest for Nollywood audiences, these new modes of viewing Nigerian films online have yet to be explored. In this article, the authors give attention to the consumption and reception of Nigerian films on the Internet among African diaspora of Nigerian, Ghanaian and Cameroonian origin in the cities of Antwerp and Ghent, Belgium. In this study, they adopted a media ethnographic approach, including fieldwork and semi-structured in-depth interviews. Although scholars have suggested that the Internet fragments and individualizes film viewing, the results of the study show that online Nigerian films are most often watched individually by the respondents, yet the reception of the films remains a social practice of shared meaning-making. Bibliogr., notes, sum. [Journal abstract]